Sydney Event Videography - EY at Hyatt Regency

This is the third event videography assignments for EY Oceania in 2022. It was a two days event and we produced a highlight video and few videos of the speakers’ talk.

A highlight of the EY October Event.

Online Marketing Video Productions Sydney - Sparkling Dental (Part 1)

Another online marketing video project was completed in mid 2020.

This was a very interesting marketing campaign for Sparkling Dental in Neutral Bay Sydney. My client would like to have a make-up done to their website and replaced all multimedia contents. At the initial stage, few consultations were conducted with the client so to understand their business and what they would like to achieve from the videos, and I also gave them briefs of what can be done. Consultations play an important part of every marketing project, after few discussions we came up with a campaign of producing six online videos, one about the overall services offered and 5 about the special dental services.

Today I would like to talk about the challenges of making the main marketing video.

One of the challenges of this production was time. Filming involved two Saturdays when there’s no patient appointments and every single staff available. The schedule of every shot was also well planned so each staff could come just right before their performance. It was also our privilege to have a family patients to be our talents, who only had two hours for us to get every single shots done. As said, owing to the tight timeframe, a shot list was created in advance so myself and the Director of Photography (DOP) could set up and get the shots done without any delay.

Another challenge was taking interview for each staff, we aimed to get every speech naturally in front of the camera and captured takes as less as possible, therefore we used a teleprompter for each staff, so they did not need to memorise scripts.

More to tell about this project, such as behind the scene and the approach, story telling etc…stay tuned.

The outcome was fantastic and most importantly my client was very happy about my work. Here’s the final video.

A human-centric corporate film project (part I)

Brief

In March 2019, I was working on a project for We-ef ANZ for their 25th anniversary. I was in partnership with Sydney-based photographer Jackie Chan. The brief was simple - we were asked to create a series of short films to celebrate this milestone and great achievement. This was part of their 25th anniversary marketing campaign and the clips were widely used on their social media platform and AILA International Festival of Landscape Architecture 2019. We have filmed 9 videos in total and each film heroes a key staff from the company.

Challenge

The biggest challenge was the tight time frame and the geographic barriers. We-ef ANZ is based in Melbourne so Jackie and I needed to travel there with our filming gears (i.e. cameras, lighting, audio recorders, etc) for filming. (Thank you we didn’t have a pandemic back then!) We only had 3 days to complete literally everything, from reece to meet-and-greet to produce to film. Apart from these, the execution of the concept is particularly challenging. We have 9 x individual storyboards for each staff, we need to make sure each one is unique and special but also maintaining the theme consistently and and cohesively throughout all the videos. 

Approach

We-ef is such a great client. We established a very collaborative relationship from the outset and trust was built soon after the project was started. When trust and collaboration go hand in hand, you know a great project is going to be born. From concept development to storyboarding to filming, timing was super tight but yet a smooth-sailing process. We took a very human centric approach to this project. When we filmed the staff, as much as we want to spend more time and get to know everyone better, we only had a ridiculously short limited time (Again, 3 days for 9x staff including travelling time!) for each person. There were sleepless nights at the airbnb places banging our heads against our wall to come up with the storyboards, framing, scheduling etc etc.  It really was challenging but I dare say this is also the most enjoyable project that I’ve worked at for a very long time.

Results

Each film brings out the emotions and true story of every staff, which honestly it’s quite rare and unexpected to be seen in a corporate film. And guys, that’s the true power of strong storytelling.