Online Marketing Video Productions Sydney - Sparkling Dental (Part 1)

Another online marketing video project was completed in mid 2020.

This was a very interesting marketing campaign for Sparkling Dental in Neutral Bay Sydney. My client would like to have a make-up done to their website and replaced all multimedia contents. At the initial stage, few consultations were conducted with the client so to understand their business and what they would like to achieve from the videos, and I also gave them briefs of what can be done. Consultations play an important part of every marketing project, after few discussions we came up with a campaign of producing six online videos, one about the overall services offered and 5 about the special dental services.

Today I would like to talk about the challenges of making the main marketing video.

One of the challenges of this production was time. Filming involved two Saturdays when there’s no patient appointments and every single staff available. The schedule of every shot was also well planned so each staff could come just right before their performance. It was also our privilege to have a family patients to be our talents, who only had two hours for us to get every single shots done. As said, owing to the tight timeframe, a shot list was created in advance so myself and the Director of Photography (DOP) could set up and get the shots done without any delay.

Another challenge was taking interview for each staff, we aimed to get every speech naturally in front of the camera and captured takes as less as possible, therefore we used a teleprompter for each staff, so they did not need to memorise scripts.

More to tell about this project, such as behind the scene and the approach, story telling etc…stay tuned.

The outcome was fantastic and most importantly my client was very happy about my work. Here’s the final video.