A human-centric corporate film project Part II. Internet Marketing Videography Assignment.
If you have read my previous blog post, you would know how much I adore this We-ef project. Out of the 9 staff that we’ve filmed, I want to share with you the top 3 most memorable clips to me. I still have goosebump every time when I talk about it.
WHO
Wayne
WHAT
A very vivid storyboard has emerged in my head after having a chat with Wayne over a morning tea time session. Wayne is regarded as one of the longest staff at W-ef as he has been serving the company for over twenty years. Listening to his journey with the company and all the great stories that he shared with me, I sense a great family-like connection between him and the company, using a biography/documentary approach for his part seems like a no brainer to me.
WHY
This is very special to me because it’s extremely unusual to take this kind of approach in a commercial project. I built a great connection with the team and for one second I have completely immersed myself into this film and totally forgot it was a corporate job.
WHO
Rahul
WHAT
Rahul is actually the manager of the assembly team, however, after having an in-depth interview with him, we learned that his job duties are far beyond his title. Apart from managing all-thing assembling, he also needs to look after the computer programming for the workflow of the production line. In order to show his job diversity on screen, our team has achieved 360-degree filming on his day-to-day and make sure we have captured all the key elements in the final output.
WHY
We were briefed each of the videos would be used for marketing purposes. Some of them would be used on a different social medial platform like Instagram. Broadly speaking, we all know that 30 seconds will be our biggest stretch for Instagram. Here comes the challenge - We need to highlight Rahul’s great range of job variety immaculately in such a short clip. From memory, the editing was this film is considered as one of the top 3 hardest during my entire filming career. The client was happy with the outcome so it’s worth it and that’s what matters.
WHO
Theo
WHAT
Theo is the Leading Hand in WEEF warehouse. The idea of this film is to get a really close up of his job; really focusing on and capture the most important part of his job on camera. We basically needed to do a shot of him climbing up to get stocks from the pallet shelf and then lowering the stock picker to reach for the bottom shelf. As simple as it sounds, it actually requires the most technique to achieve a smooth, seamless shot for this up and down motion. We spent about 3 hours taking the footage for a 30-second video.
WHY
The concept of this film is literally the exact opposite of Rahul’s film. If we say Rahul’s film is a macro-approach, then Theo’s film would definitely be a micro view. For Theo, we actually wanted to put the spotlight on his labouring skills on the shelf and hence we spent the most time out of all films to get the shot right. This is a memorable one for me not only because of the time we spent on it but also reminded me of all the techniques that I’ve learned from filming school. I was 100% all in for this one!